When you’ve got personal injury cases, you will seek for the help of lawyers. There has been a lot of ways to reach out through your lawyers. Most lawyers are also aggressively advertising themselves.
The first option you can have is the use of TriMedia or traditional advertising. Not until 1977 lawyers were forbidden to advertise their services. They used stickers on benches, chairs and other ways so long as it will not bee an obvious advertisement. However, the laws were amended and lawyers were welcomed in the advertising industry.
TriMedia Advertising can be a primary source if you are looking for lawyers. This include television ads, radio ads and paper ads. However, a recent study showed that not everybody believes in the use of above the line advertising since most shown commercials are exaggerated and frivolous in nature. So, lawyers strategize to become part of the news. Lawyers use charity events and winning cases to make their names or law firms become popular and reach to their target markets.
Directories/Yellow Pages
Each state has its own local directories of lawyers. They are more niche in nature and would probably be known to you. The downside however of choosing directories as source for lawyers is that you won’t have background or idea of that lawyer (if it’s the first time you get one). Directories and local pages just give contact details regarding the lawyer.
You can find lots of lawyers in directories you just have to take a look each one.
Online Existence
Through the advancement of technology, lawyers have also adapted to it. There has been an aggressive online competition for lawyers can show their competence and skills through websites. Also, the online marketplace is wide and can reach to a larger scope of people:
- 95% of households who have income more than $75,000 are always online.
- 80% of households have a computer
- 73% of Americans used Internet all the time
- 45% of Americans agree that Internet have impact on their decision making
The online marketplace is an opportunity for lawyers to place information about their services. As a person looking for lawyers you can use the internet to find one. However, there are more than 3 million websites available in the internet. The best way to look for a lawyer is using the social media sites such as Facebook, Twitter and Google Plus.
Social interactions can give you primary sources for lawyers’ information. Some had an actual experience with them and they will post it via social media sites.
Referral
The best source of information about lawyers is referral. This will include actual experience from the people you knew. Recommendations will speak of their expertise and skills. Just make sure that you can trust the person who recommended the lawyer.
Lawyers’ information are crucial to the person who seek for the services. Personal injury cases usually last at least a year and thus you have to choose the lawyer who can do better than the others. Recommendations can be a good source of whom to hire yet you also have to make your search about him/her. Lawsuits are case to case basis and your lawyer must fit to what you need.
TV Ads, Directories, Internet and your neighbor can be a source of information for lawyers. A given lawyer must have consistent performance and details of achievements. There are a lot of lawyers who are scam. So choose wisely, choose the source of your information.
Personal Injury Law 